Yetkin Güneş and Berkay Tulay, previous private equity and supply chain professionals, founded RubiBrands in 2021, and Aslı Südor RC 98 recently joined the company as marketing director. RubiBrands is an e-commerce roll-up company focused on hyper-growth marketplaces. The company, in its own words, centralizes and optimizes back-end operations, while driving innovation through product development and its proprietary technology stack. It is focused on Amazon for channel growth, as well as other regional leading marketplaces and direct-to-consumer channels. The fresh start-up just raised $23 million in a seed round of investment. Not only is RubiBrands the first of its kind in Turkey, the investment is the largest funding in the Turkish e-commerce market. CEO Yetkin Güneş states, “We believe going beyond Amazon and winning in other hyper-growth marketplaces as well as direct-to-consumer channels creates diversification of revenue and consumer reach.” With the capital raised, the company aims to challenge the e-commerce roll-up playbook.
Photo: Berkay Tulay RC 08 (left) and Yetkin Güneş RC 08 (right)
Published July 2022
